When first setting up a new business, utilising film to market your company may hardly seem like a necessity to have at the top of your priority list.
The perceived cost of incorporating film into your website or social media channels is not often seen as a viable option for businesses in their infancy, when budgets are tight and fast growth is a must.
But in today’s digital landscape, employing film is an absolute must for small companies looking to attract customers and increase sales and when used effectively can be more than worth the expense. 51.9% of marketing professionals worldwide agree that film is the form of content with the best ROI and companies that use film grow revenue 49% than those that don’t, making it a must-have for start-up companies looking for fast, cost-effective growth.
The increased demand for film is due in part to the fact that YouTube is now the second largest search engine, making film content essential for SEO and attracting more traffic to your companies website. Indeed, adding film to your website increases your chance of a front-page Google result by 50% and given that 91% of searches will not go past page one, this is essential for ensuring that your business is visible online.
And once customers get to your site, by having film on your landing page, they are likely to stay there 88% longer than they would on sites without film. This is undoubtedly down to the fact that film is a far more easily digestible medium than traditional text ads, with viewers’ understanding of a company’s product increasing by 74% when they watch a film, as compared to reading about it. And by enabling businesses to communicate their brand image and story in a more engaging and accessible way, film is capable of increasing conversions by 80% or more.
Film should therefore by no means be seen as a no-go for start ups, but is instead a vital instrument to be deployed to help enhance your visibility online, drive new business and increase sales.
Watch our recent animation where you can see some of the stats from 2017!
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