Fundamentally, marketing is all about anticipating your customers’ needs in a profitable manner. Now with the vast digital opportunities available to a business, finding the right people at the right time via the right channel is becoming increasingly confusing.
Since 2016, video content has incrementally become an integral part to any digital marketing strategy with Hootsuite touting it as the key trend for social media marketing in 2019. However, it’s not just your social media platforms that will benefit from generating and distributing film. Websites with film media have an increased dwell time which helps to boost SEO as well as encouraging higher click-through-rates.