What we did
To produce a film for a national campaign showcasing the international reach and service offered by Avanti.
Initially the biggest challenge was that around the options available in portraying successfully an ‘international fee’, however, once the concept was pitched with an accompanying and strong narrative and storyboard to match the client was able to visualise what the end production would look like and was fully on board for the rest of the production.
A number of different elements were used to tell the story of Avanti. Due to budget restrictions and logistics we thought it best not to pitch a concept which required organic filming, after portraying a brand as international can sometimes accrue a large number of travel expenses. Instead we pitched a concept built entirely through the use of stock footage, this allowed us the flexibility to pull down on footage on an international scale and in some cases, footage shot from space!
The above teamed with that of animation and a powerfully scripted and well-cast voiceover ensured the film hooked the viewer in from the outset and maintained their engagement for the duration.