What we did
Kingsman Equine was looking for a media partner to help them revolutionise the world of elite sport horse procurement. They had set out the goal of creating a brand-new online auction format that harnessed the power and reach of the internet, combined with all of the traditional trappings of an in-person auction ring. What they needed from us was the experience, resources and technical knowledge to make their vision a reality and help get their business off the ground with a bang.
Perhaps one of the more technically challenging project we had undertaken, this pulled on every last drop of the experience and expertise of every member of our pre and post-production teams. The main priority was to establish a technical set up that would enable us to live stream an auction event across every corner of the World, in conjunction with the live bidding platform that would give everyone watching the opportunity to place their bids, no matter where they were. All in a venue with no internet connection! Alongside this, we needed to produce a video catalogue that showcased each of the individual horses up for auction, as well as a film explaining how the online bidding process would work to those who would not necessarily be au fait with such technology.
It soon became apparent that in order to make this project a success, we were going to need to implement ourselves into every single aspect of the event across the two days. But with our New Projects Manager Fergus’ extensive experience in Production Management and Events, we were more than up to this challenge. With the installation of a satellite and full AV and sound systems at the venue, along with three of our Filmmakers filming live on site throughout the event, we were in a position to be able to completely floor manage the event without even the slightest of hiccups. We vision mixed and live-streamed the event which was watched around the world whilst one our editors was on hand to produce a series of short stings as-live to help market the auction across the two days.