The clue is in the name, this type of animation revolves entirely around the use of motion within a graphical animation.
Motion is what brings an animation to life, it gives the content bounce and engages the end viewer more than slightly more linear animations may. In a world where the social web has so much noise having the ability to cut through this is key. That is where Motion Graphics can help enormously due to their colourful, fluid and powerful nature. Motion Graphics takes the meaning ‘thumb stopping’ to another level!